When I applied to the MS Strategic Advertising and Marketing program at Temple University, I remember reading the list of courses in the curriculum and being intrigued. Listed were a few marketing courses, a few advertising courses, a design theory course (which really excited me), a media planning course, a user experience design course (also very exciting), the marketing capstone and something that originally terrified me: a statistics course. My brain immediately placed the latter one in the math bucket and the first word out of my mouth was NOPE.
For this assignment, I chose a website because the first thing that popped into my head was my first experience with Enailcouture.com. A few months prior, I bit the bullet and decided to make a purchase from there. I heard really great things about the products sold, and since I’m always down to try new stuff related to nails, I went ahead and ordered two types of full-cover gel nail tips and the gel “glue” to go with it. The whole purchase process took me ONE HOUR. I wasn’t browsing the site to look at what he had, I went there knowing what I wanted, and it took me a whole hour out of my day just to find the items and figure out the checkout process.
